Notebook Plus2
Samsung
Through a dynamic partnership with The Mill, we've ventured into the realm of creativity to craft a captivating 60-second unveiling for Samsung's Notebook Plus2. This ingenious collaboration came alive with the goal of spotlighting the notebook's four key elements: sleek design, powerhouse processor & graphics, expansive storage, and a comprehensive array of ports.
Our challenge was clear, and our approach was resolute – to craft a playful and modern visual narrative. In our endeavor, we orchestrated an intricate dance between the hero product's essential components and a collection of fundamental geometric shapes. This interaction of forms beautifully echoed each product feature, culminating in a symphony of motion that is both dynamic and compelling, all while maintaining a seamless visual hierarchy.
Credits
Design & Direction
WOUQ
Creative Director
Tom Dibb
Design & Animation
Philip Lück, Marius Becker, Rolando Barry, Sergio Xisto & Nemanja Ivanovic
Compositing
Thomas Mangham, Billy Dawson & Megan Lee
Finish Artists
Richard Payne, Richard Watson & Robyn Goncalves
Sound
Echoic Audio
Senior Producer
Nicole Duncan
Producers
Janet Smith, Nicola Simmons & Teddie Hanifan