Notebook Plus2 ↓
CLIENT –
Samsung
USAGE –
Global Launch Campaign
ABOUT –
We were once again fortunate enough working alongside The Mill to create another full CGI video for the release of the Notebook Plus2 by Samsung. The whole 60 seconds are based around the four main features of the Notebook Plus2: Design, Processor & Graphics, Storage & Ports.
Research & Development ↓
EXPLORATIONS –
Design
Motion
Simulations
Dynamics
CRASHES –
∞
ABOUT –
With the task at hands, we focussed on developing a playful & modern aesthetic, showcasing the core components and features of the hero product alongside various basic geometric shapes. Each geometric shape complements it's specific feature counterpart, therefore creating a dynamic and exciting poetry in motion, without overcomplicating visual hierarchy.
Credits ↓
YEAR –
2021
PEOPLE INVOLVED –
10+
CREDITS –
Direction –
Mariusz Becker, Philip Lück
Creative Director –
Tom Dibb
Design & Animation –
Mariusz Becker, Philip Lück, Rolando Barry, Nemanja Ivanovic, Sergio Xisto
Music & Sound Design –
Echoic
Finish Artists –
Rich Watson, Richard Payne, Robyn Goncalves
