Global Launch Campaign
We were once again fortunate enough working alongside The Mill to create another full CGI video for the release of the Notebook Plus2 by Samsung. The whole 60 seconds are based around the four main features of the Notebook Plus2: Design, Processor & Graphics, Storage & Ports.
With the task at hands, we focussed on developing a playful & modern aesthetic, showcasing the core components and features of the hero product alongside various basic geometric shapes. Each geometric shape complements it's specific feature counterpart, therefore creating a dynamic and exciting poetry in motion, without overcomplicating visual hierarchy.
Creative Director –
Design & Animation –
Mariusz Becker, Philip Lück, Rolando Barry, Nemanja Ivanovic, Sergio Xisto
Music & Sound Design –
Finish Artists –
Rich Watson, Richard Payne, Robyn Goncalves